The world has gone digital, and capturing the attention of consumers has become more difficult than ever. In this struggle, 3D Characters and 3D Ads have emerged as a new, attractive, and effective solution. Learning how to make a 3D custom character can be a game-changer for creating unique and engaging visuals. If you want effective innovation in marketing, using 3D characters can be a game-changer for you. In this blog, we will explore how 3D characters boost engagement in ads & games.
What are 3D Ads?
3D ads are visual content that gives viewers a realistic experience. They include depth, realism, and movement, making these ads not just to look at, but to feel as well. This advanced technology is used to capture the audience’s attention and convey the brand’s message effectively.
Types of 3D Ads – More Than You Think!
The 3D ads are not just one style. You see them in different ways, including a few important ways:
- Web-Based 3D Advertising: These ads may be embedded in your website or apps. Users can rotate, zoom, and view them from different angles on their screen.
- 3D Anamorphic Billboards: 3D billboards are now more popular in major cities. These ads trick the eyes and make it look like the objects are coming out of a billboard!
- 3D Ads in Video Games: 3D game ads become more popular because brands convey their message to players through 3D characters and objects.
The Role of 3D Characters in Advertising
What are 3D Character-Based Ads?
3D character-based advertising involves characters that are fully modeled, animated, and produced for advertising. These characters can be cartoonish or even close to human-like reality. These characters can be fully customized as per the needs of each brand to effectively reflect the brand identity.
How does 3D Character-Based Marketing Work?
A 3D character is created to reflect your brand identity. This character can be used on various platforms such as videos, social media, games, websites, and even TV commercials. Following a structured 3D Character design process ensures the character aligns perfectly with your brand and marketing goals.
It aims to create an emotional connection with consumers and make the brand memorable. Such roles in marketing convey your message effectively and make your branding more engaging and interactive. These characters attract the attention of the viewers as well as build trust in the brand.
10 Key Benefits of 3D Advertising
Here are some benefits of 3d advertising:
1. Get and keep Attention
3D characters immediately grab the attention of the audience because they are more dynamic, engaging, and closer to reality than ordinary photos or videos. These ads make people stop and watch.
2. Improve Memory
The special thing about 3D visuals is that they are easily stored in the mind. Their realistic features make them unforgettable to the viewers.
3. Give an Impression of Innovation and Modernity
3D ads make your brand look innovative and creative. This new style convinces the audience that you are in tune with the modern age of technology.
4. Stand Out from the Competition
3D advertising makes you stand out from the crowd in an age of overabundance of traditional marketing. This unique style helps your brand stand out.
5. Clarify Product Features
3D models can show the details, structure, and usage of any product in a better way, which is not possible with normal images.
6. Present complex information in a Simple Manner
Through 3D animation and characters, complex information can be explained simply and effectively in a story style, making it easy to understand.
7. Create an emotional connection
Through 3D characters, an emotional connection can be established in the hearts of the viewers. When the characters look human, the audience connects with them more.
8. Get more engaged
3D game characters and interactive ads keep viewers engaged for longer, strengthening their connection with the brand.
9. Get more shares and a viral response
Advertisements based on 3D characters quickly go viral on social media due to their uniqueness and interest, which increases brand reach.
10. Long-term cost reduction
Once created, 3D characters can be used repeatedly on different platforms, significantly reducing the long-term cost of advertising.
How to add Ads to Unity Games?
If you want to know how to put ads in a Unity game, 3D characters can play an important role. Our experts provide Unity-ready roles for 3D Character for Advertisement and 3D Character for Marketing.
Conclusion: Advertising From Billboards to Battle Arena!
The era of 3D advertising has arrived. Whether you are a game developer or a brand marketer, the combination of 3D ads and 3D characters can take your marketing campaigns to new heights. Partnering with Innova Designz, the best character designer for unique visuals, ensures your characters are unique, engaging, and memorable. This modern style not only grabs customers’ attention but also makes your message catchy and impactful. Give your brand a new identity! Contact Innova Designz today and take advantage of our expert 3D character services.
