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The foundational concept of any interactive experience is game design. At Innova Designz, our custom game design services uniquely combine art, narrative, and mechanics, incorporating both 2D Character and 3D Character elements, with the goal of producing creative experiences that resonate with the players.
Our game design and art experts co-create game assets with developers who turn your ideas into playable, fun experiences. Whether as 2D game design or as 3D game design, we blend vision, polish, and technical insight as needed, depending on your project.
We integrate character, environment, UI flows, and core gameplay loops while still within your world framework. Our experienced team consists of specialists in game art and design, game designers, animators, and storytellers. We also ensure your design fits your target audience, platform, and monetization model, following best practices in UI/UX Design to create intuitive and engaging interfaces.
With every developing game project, we use your feedback just as for design iterations, and user validation, so our final draft design work is most optimized for player engagement and retention. We want to be your BFF for custom game development, start to finish, from concept through to working prototype, incorporating expert animation at every stage.
With our game design service, you gain tangible advantages in your ambitious project. We are the best among all game development companies because of our approach to aesthetics, usability, and technical feasibility with balance. Here are the benefits you receive from working with our team:
We split the design process of a game into three phases. Each phase articulates your vision into playable experiences. Our game designers team craft detailed concepts with gameplay mechanics to build a creative foundation for every project. We craft captivating designs into professional game and design, covering everything from 2D/3D games to provide immersive gaming experiences every time.
We start with concept ideation, mood boards, core mechanics, and story framing - a lot of that in a Game Design Document (GDD) that our game and design teams develop and confirm the mechanics, characters, user flow, level structure, and art style. We will be drafting sketches of UI mock-ups, game loop, and the primary visuals (either in 2D or 3D). This is all to confirm we are aligned before asset creation can commence.
Here we build a playable prototype with basic logic and visual components. We get art and design assets for the game prototype - characters, environments, UI skins, and effects. Our animators, artists, and technical designers ensure that the assets are in the main style for the game and blend easily and intuitively. We begin to refine individual mechanics and tweak balance, ask for feedback, and adjust to further polish the core experience.
With the prototype approved and all components ready for production, we look to what is the final phase, production. Here, we will be optimizing the assets, fine-tuning animations, adding particle effects, polishing the UI or game art, and adding sound effects. Our QA team checks gameplay for bugs and stability across devices. After production, we provide updates, analytics, and enhancements.
Game design refers to the discipline of establishing rules, a system of play, player interactions, level design, and narrative. A game takes an idea and establishes it as a system of organized fun.
A well-crafted Game Design portfolio should showcase a variety of assets, including environments, characters, props, and interface designs. It should highlight creativity, attention to detail, and usability to demonstrate expertise in game development.
Game design varies in timeline depending on the project scope. For example, a simple 2D game design timeline may range from 4-8 weeks. A complete design of a full 3D game will take a longer timeframe, perhaps between 3-6 months, and in some cases could take more time than that.
We can design any type of game. This includes puzzle, platformer, strategy, RPGs, AR/VR experiences, hyper-casual games, and indie games, as well as concepts for AAA-style games, for either 2d game design or 3D game design.
The costs vary based on complexity, style, additional features, and the platform chosen. Lower-end or entry-level game designs may start in the low five-figure mark. Advanced, feature-rich design projects may be more for a 3D project than an entry-level project.
You may hire a studio in the USA, or partner with other global studios such as Innova Designz that will provide high-quality game design services while working remotely. We provide game design services to clients throughout the USA and provide localized communication and support to those clients through independent developers for that studio's responsiveness.
Innova Designz specializes in high-quality software solutions that enhance business growth. We build impactful applications across web, mobile, and enterprise systems with precision and innovation.
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