Illustrations play a magical role when it comes to making branding memorable and appealing. These not only define your brand personality but also make it unique and recognizable. With illustrations, you can convey your brand message in a simple and visually engaging way that resonates emotionally and leaves a lasting impression. In this blog, we will learn how Illustrations Help with Branding 

Branding 101: The Basics

Branding is the foundation of any business. It’s not just a logo or a choice of colors, but the whole process of expressing your business’s personality, its emotions, and its connection to customers. A strong brand makes a place in customers’ hearts, remembers them, and entices them to connect with you again.
The role of visuals is very important in this because people understand and remember visuals faster than words. Here, branding illustration plays an important role in enhancing your brand. A good illustration not only makes your message clear and interesting but also conveys the tone and feel of your brand. That’s why leading global brands are investing heavily in illustration-based branding to stand out and connect with their audience.

To get a clearer picture, here are some examples of brand elements that businesses will focus on:

  • Slogan
  • Logo
  • Tagline
  • Color combinations
  • Mascots
  • Touchpoints
  • Font
  • Ambassadors

Based on the above examples, a lot of branding is visual. Being pleasing to the consumer’s eye is crucial for successful branding campaigns, and that is where doodles come to the rescue!

How Illustrations Improve Branding

Brand illustrations become an integral part of branding. While logos, fonts, and color schemes are important, illustrations bring them all together in an interesting way. They make every aspect of your brand stand out and memorable.
For example, lively and playful if you are branding a startup, illustration branding will give a friendly impression. While for corporate organizations, sleek and minimal illustrations work better. In this way, you can better connect with customers by choosing illustrations according to the type of your brand.

Read more: Brand Strategy vs Brand Identity: What’s the Difference? Let’s see in detail how illustrations improve branding:

Illustrations Establish Identity & Tone

An important step in branding any company is defining its identity and tone. If these are not clear, how will the customer know what the business stands for?

In this regard, illustrations are an effective tool that sets the company’s identity and tone in the minds of consumers. For example, Mailchimp Check out:

MailChimp’s Landing Page.
Beautiful illustrations with catchy text convey that the brand is progressive and friendly. An innocent and slightly abstract character with open arms conveys to the user that MailChimp is a helpful and cheerful service that is always ready to help.

These illustrations visually define the brand’s personality, helping both existing and potential customers connect with its tone and identity.

Illustrations Are Awesome for Touchpoints

Touchpoints are the moments when a connection is made between a business and its customers or consumers. In other words, these are the interactions that take place between a consumer and a brand. Touchpoints exist in both the physical and digital worlds, and can be critical to successful branding.

Here are some examples of common touchpoints:

  • Social media
  • Business cards
  • Packaging (all types)
  • Online advertising
  • Customer Onboarding
  • Thank you cards
  • Customer support channels
  • Print campaigns
  • Company websites

Whether your product is physical or digital, most businesses have a long list to consider when creating a branding campaign.

Because these interactions can play a critical role in winning over customers, touchpoints should add a pleasant touch to the customer experience. From a psychological point of view, a package, digital advertisement, or any visual communication becomes more memorable with the right doodles compared to standard, non-visual formats

See Amalia’s packaging below for an example:

Packaging with doodles for branding 

Cool blue patterns and geometric shapes make these physical touchpoints unique and appealing. Consumers are more likely to remember a brand whose visual interactions are interesting and engaging, versus a dull one.

Illustrations Are Easy to Understand

A typical user always prefers visuals over reading text because they are faster and easier to understand.
If your service or product is complex to explain, brand illustration is the best solution. In the form of infographics, explainer graphics, and scenarios, you can make your brand message short and lively.
It not only keeps the information from becoming overwhelming but also keeps the user engaged. This way, your message reaches more people and they remember it.

Illustrations Are Versatile

A major advantage of doodles is that they can be easily edited. Illustrations can be designed in a way that fits the brand’s message and tone, and if the composition doesn’t feel right, it’s not a big problem to correct it.

Editable illustrations improve workflow and reduce costs when working across different elements and branding touchpoints. Moreover, they can be used on almost any type of branding material.

This flexibility is not limited to editing: illustrations are also available in different styles, so the choice of doodles for branding is not limited to one style. Some popular styles are:

  • Hand drawn
  • Flat
  • Avatars
  • Abstract
  • Outline

Different Illustration Styles: Hand-Drawn, Flat, Avatars, Abstract, Outlines

Once the styles are chosen, it’s just a matter of deciding when and where to use them.

To better understand this, recall this example that used human models for branding content. If the model’s face isn’t conveying the desired impression, or she’s wearing a color that doesn’t suit the campaign, these changes require both time and money. But with a few clicks in Doodle, a complete transformation is possible!

Illustrations Are Universal

Visuals are a universal language that can be understood in any corner of the world. Whether your audience speaks different languages or belongs to diverse cultures, branded illustrations help them connect easily.
That’s why international brands like Airbnb and Google own illustration branding, but they work hard to be accepted in every culture. This inclusivity creates vast opportunities for your brand and makes it globally popular.

Read more: Our Complete Branding Process Explained: Strategy, Design & Delivery

Build Your Brand with Illustrations

Branding any company takes time and effort, but if planned right, doodles can create an engaging and memorable story that will resonate with existing and new customers.

Innova Designz presents Illustrations Help with Branding in a new way! Our creative team will design an illustration that is beautiful for you, highlighting your brand’s personality and inspiring your customers. Have you seen an interesting branding campaign that comes to life with doodles or illustrations? Tell us too! Share your favorite examples with us, and if you want your brand to stand out, too, consider contacting Innova Designz today.